UMG Apparel & Merchandise

At Fame House, I ideated and developed viral merchandise collections for artists and brands such as Denzel Curry, Lil Yachty, B.B. King, Skip Marley, Eminem, Keith Urban, GUNNA, Cat Stevens, The Killers, Lil Pump, and many, many more. Collections primarily focused on apparel and physical music, but also included lifestyle, home, and unique offerings such as pool floats, stationary sets, car air fresheners, coolers, greeting cards, surf boards, and whatever our vendors are able to print on. Concepts were either developed from scratch with the design team or direction is supplied with moodboards and references by merchandise production team.