About Sara
I’m Sara, a designer and art director with over a decade of experience building websites, brands, merchandise, and so much more! I design for culture-forward brands across entertainment, eCommerce, and digital media.
I’ve worked with artists, teams, and globally recognized brands to bring both digital and physical experiences to life. I’ve launched hundreds of Shopify storefronts, led social campaigns, designed merch collections, and created assets for everything from packaging to VOD.
Clients include: Universal Music Group, QVC, Comcast, GM, XYZ Films, VIAVIA, Vow for Girls, and a few more you’ll probably recognize.
I’m currently taking on new freelance client and am open to the right full-time role where I can bring clean visuals, fast thinking, and collaborative energy to a team working in music, film, fashion, beauty, or DTC.
When I'm not designing, you can find me drawing, gardening, spoiling my cats, gaming, baking, and laughing incredibly loud.
Work History
Lead merchandise design and product development for entertainment clients evergreen and exclusive collections; involving moodboarding, creating apparel graphics and prepping for production, sourcing vendors, and selecting product styles.
Working with the Corporate and Scenic Environment teams, produce internal logos, brand extensions with guidelines, presentation decks, and creative assets for internal departments, such as DEI, Talent Acquisition, and Environmental Sustainability, using visually compelling materials that elevate the overall brand experience.
Assisted the Art Director in delivering VOD assets and physical packaging for sixteen films distributed by XYZ Films, Bleecker Street, and NEON through DECAL Releasing. Executed exceptional creative work for VOW for Girls, Pixel Parlor, PORT, and WRADRB, demonstrating a profound understanding of web design, branding, and illustration critical to project success.
Served as a Designer and later as a Senior Designer for Fame House, a UMG company. Leading the design team, orchestrated the creation of comprehensive user manuals and spearheaded feature enhancements for UMG’s Shopify eCommerce platform, supporting over 650 Universal Music Group artists and brands. As a mentor, guided designers, managed projects, and collaborated closely with the design director to delegate tasks and establish streamlined design processes. Contributions extended to producing award-winning responsive websites, merchandise collections, and scalable assets from initial concept to final delivery, ensuring cohesive representation across digital platforms. This role was pivotal not only in achieving individual milestones but also in driving the creative team’s success, maintaining high standards of innovation and execution in every project undertaken.
Designed websites, mobile applications, print materials, pitch work, and interactive projects focused on engaging the human experience for major pharmaceutical brands including AstraZeneca, GSK, and Bristol-Meyers Squibb.
Design and provide creative direction for responsive websites, print material, motion graphics, storyboards, and brand identities for brands like Vifor Pharma, Credit Suisse, University of St. Gallen, Car4You, SAUT: The Voice of Down Syndrome Society, and more.